Universidad De la Nueva Era
Higher Education
Branding e Identidad Visual
México
2024
For an awakened humanity.” Redefining the future of learning. We created a disruptive, robust, and mindful visual identity for a Mexican institution founded to transform education and human evolution.
Summary
The University of the New Era (UNE) was founded in Mexico with a profound and ambitious vision.
Its central objective is “to train leaders who will drive the major social and environmental changes that are needed.”
Its educational model is based on imparting “formal knowledge about the spectrum of human and universal consciousness.”
The client required a brand ecosystem that would not only communicate academic excellence but also project a cutting-edge mindset and absolute innovation.
Challenge
The strategic challenge was to translate deeply meaningful and humanistic concepts into a modern, minimalist, and adaptable visual identity.
We needed to build a visual system from scratch that would capture the institution’s five core pillars—“formality, ecology, community, resilience, and innovation”—while moving away from the typical crests and clichés of the traditional university sector.
Solutions
At Blink Creative Studio, under the leadership of our graphic design department, we developed a transformative, high-impact visual identity.
On a technical level, we structured the system with a sophisticated and organic color palette: we used the Zucchini shade (#17402E) to convey weight, sustainability, and strength, masterfully contrasted with the clarity of the Azureish White shade (#D8EDE) to give the brand a modern, tech-forward feel. Finally, we implemented a strategic typographic duality: we used the TT Hoves font to give the logo authority and character, and the Roboto typeface family to ensure impeccable readability and optimal performance across all digital ecosystems.
